YouTube increases Premium price again, says 90-second unskippable ads are a bug

Over the years, YouTube has evolved from a source of Rickrolls and cat videos to a platform for some of the Internet's most popular streaming content. Today, it costs more than ever to see that content, as YouTube has announced another price increase for its Premium service. Viewers who can't stomach the cost of Premium will be greeted by increasingly lengthy ad breaks, but YouTube says some of that is due to a bug it's now addressing. YouTube has not posted a standalone blog announcing the change, but existing subscribers are getting email alerts. The higher pricing is also live for new sign-ups in the US as of this writing. Here's the important part of YouTube's email alerts: To continue delivering great service and features, we’re increasing your price to $15.99/month. We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube. You will see the change reflected on your June 7, 2026 billing date. The new $15.99 monthly price is a $2 increase, but if you're on the family plan, the email looks a bit different. For those folks, the price is now $26.99, which is $4 higher. There's also the base Premium Lite subscription that removes most YouTube ads and used to cost $7.99 per month. It's now $1 more.Read full article Comments