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OpenAI News Mar 24, 2026 at 09:00 AI

Powering product discovery in ChatGPT

ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.

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ChatGPT now offers a visually immersive shopping experience through its Agentic Commerce Protocol, allowing users to discover products, compare them side‑by‑side, and integrate with merchants directly within the chat.

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