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Ars Technica May 13, 2026 at 17:06 Big Tech Stable Warm

Amazon devices chief says a new smartphone is “just not the goal”

"We know what customers need right now.”

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By Scharon Harding Original source
Amazon devices chief says a new smartphone is “just not the goal”

In March, Reuters reported that Amazon was developing a new smartphone. Citing four anonymous “people familiar with the matter,” the publication said that Amazon was exploring using Alexa as an operating system and developing the phone, codenamed Transformer, to push people to use Amazon’s AI and other services. At the time, the sources said that Transformer could still be canceled, and Amazon declined to comment on the report to Ars Technica. In an interview published on the Financial Times (FT) today, Panos Panay, Amazon's head of devices and services, said building a new phone isn’t Amazon’s goal. The company already tried selling a smartphone in 2014, but it discontinued the Fire Phone about a year later following poor sales. Read full article Comments

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May 13, 2026 at 17:06 Ars Technica

Amazon devices chief says a new smartphone is “just not the goal”

"We know what customers need right now.”

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TechCrunch Jun 29, 2026 at 19:06 Startups
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Watch out, Amazon: The Kobo eReader now has a Goodreads rival

Kobo users can now automatically sync their reading progress to StoryGraph, making it easier to track books, reading stats, and challenges without relying on Amazon’s Goodreads.

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